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Tuesday, July 27, 2010

Provide Value, Lose the Salesman Hat

The best way to start a business or ministry online is to provide something of value to your visitors. Disappointingly, when people first begin to market online, they immediately resort to the hard sell. They think that they must don their salesman hats in order to make sales. Bad idea.

Nobody likes being sold to. Pushy salesmen are resented more than crooked ambulance chasers and corrupt policitians.

When people visit your website, are you offering free information? Are you offering helpful tips? Are you giving your visitors a reason to come back?

The more you serve, the more people will trust you.

People prefer to do business with those whom they trust.

That's the way to start your business or ministry online. Create trust. Serve.

Reed from SoCal

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