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Tuesday, July 27, 2010

Provide Value, Lose the Salesman Hat

The best way to start a business or ministry online is to provide something of value to your visitors. Disappointingly, when people first begin to market online, they immediately resort to the hard sell. They think that they must don their salesman hats in order to make sales. Bad idea.

Nobody likes being sold to. Pushy salesmen are resented more than crooked ambulance chasers and corrupt policitians.

When people visit your website, are you offering free information? Are you offering helpful tips? Are you giving your visitors a reason to come back?

The more you serve, the more people will trust you.

People prefer to do business with those whom they trust.

That's the way to start your business or ministry online. Create trust. Serve.

Reed from SoCal

Sunday, July 11, 2010

Don't Let the Internet Replace Your Personal Touch

I just read a headline of a network marketer who wrote that the internet is "killing MLM".

In a way, I agree with him - to a point.

There once was a time when people got online thinking they would make a lot of money simply by getting a website. However, they later discovered that they needed traffic to their websites. Without traffic, an internet business dies.

So then people said, All I need is website traffic, and I'm there! So, they generated a bunch of traffic, but they still didn't make the lifetime residual income in network marketing that they were looking for.

What happened?

Although the internet is an incredibly great tool for business and marketing, it does not replace the personal touch. High-tech should never replace the personal touch.

Instead of selecting a network marketing company that solely uses the internet to drive its marketing plan, select a wise company that keeps the internet in perspective.

Find a company with a product or service that you believe in. Then, without forsaking offline traditional marketing methods, use the internet and traffic tools to put yourself in contact with new prospects whom you otherwise never would have met. Then - and this is probably the most difficult of all - personally call the prospect and introduce yourself!

You will be amazed how many people on the internet will be pleasantly surprised to receive a phone call from someone whose website they just visited.

Set up your website capture page in such a way to obtain your prospects' telephone numbers, or - at the very least - their email addresses.

Assuming your follow-up autoresponders are doing much of your marketing automatically, let your prospects know that you are available on a personal level by giving them a phone call.

Compared to your competition, your personal touch can result in a permanent business relationship that can last years. In the network marketing industry, such a relationship could be worth millions.

Tuesday, July 6, 2010

Check out Blastoff Network

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Monday, July 5, 2010

In this Economy, Every American Needs a Plan B

It seems that every news report brings nothing but depression regarding how bad the economy is. Prices are going through the roof, and millions are faced with the possibility of losing their jobs.

The problem with these news reports is that nobody offers a solution other than an increase in the size and scope of government. Such an increase in government brings dependence, not independence.

It is also a shame that too many bring these worries onto themselves. People have been conditioned into believing that a good and stable job is the answer to their woes. However, these days there is no such thing as a good and stable job. Every employed person is in danger of losing his or her job within a heartbeat. That's a perfect example of instability.

This is the reason why every American should have a Plan B - starting today.

An employed American is a dependent American. With a Plan B business of one's own, an employed American can become independent, even if he or she begins part-time while working his or her full-time job.

An employed American depends on the boss for work. From the moment the employee accepts a job offer, he or she becomes dependent upon whether the employer needs the employee's services. The moment the employer no longer needs the employee, the employer cuts the employee loose. The employer keeps earning profits while the ex-employee immediately embarks on the dreaded job hunt. Sometimes the hunt lasts for months.

In contrast, someone with his or her own business no longer depends upon whether a boss needs his or her employment services. The self-employed simply focus on serving others. The more people he or she serves, the more business he or she will reap. The bigger the business grows, the less likely a return to subservient employment status will be required.

An employed American must allow the boss to dictate his or her worth. If a pay increase is desired or needed, then a negotiation with one's boss will be required. In contrast, a self-employed American can determine his or her own worth. Again, the bigger the business grows, the more one's worth increases; therefore, it will be in the self-employed's best interest to build the business as large as it can be built.

An employed American loses more money to taxation. Before he or she even receives the weekly paycheck, much already has been withheld. In contrast, a self-employed American enjoys many tax deductions in the course of his or her business. The self-employed may deduct expenses for gas mileage, food, entertainment, internet, office equipment, and so much more.

Some people may feel that they are not qualified to go into business for themselves because they possess no expertise to offer. However, these people are not seeing the big picture. They must realize that there is a myriad of companies willing to pay them simply for referring others to their products or services.

Every American has the power to share information with others. The power to communicate to another person is the power that can make one rich. For example, most Americans have spoken highly of a particular movie they watched, thereby increasing the likelihood of their friends and families paying to see the same movie. Imagine if the movie producers actually began paying them for this word-of-mouth advertising. Many companies, such as Pre-Paid Legal Services and others, are willing to pay hand-over-fist for precisely this type of exposure. It's only a matter of finding those companies, and being willing to embark on a new Plan B.

The news reports all around us speak of bad news. However, the good news is that opportunity abounds all around. Any person can change course today with a new Plan B.

Unfortunately, too many are "content" with their one and only Plan A.

Reed from SoCal
Christian iMarketing

Saturday, July 3, 2010

Welcome to ChristianiMarketing.com!

It is with great excitement that I unveil this blog.

The purpose of this unique blog is to provide tips and opinions on various internet marketing tools and ideas. The world wide web continually changes, day by day, and it is often difficult to sift through the many marketing tools and ideas that come and go. This blog will attempt to provide visitors with commentary on the effectiveness of these tools and ideas, while also keeping in mind the need for many marketers to use free and low-cost resources to generate traffic online.

More importantly though, this blog is presented from a Christian worldview. Although any person may participate freely here, the purpose of this blog is to benefit the Kingdom of Jesus Christ. The main intent is to benefit Christian businesses and evangelicals who simply desire to spread the Good News to the four corners of the earth.

One final note. I hope that you don't mind if I sprinkle a bit of Southern California flavoring throughout this blog.

Reed from SoCal